What We Do

With fully integrated services across strategy development, media relations, social media, paid digital and television media, influencer marketing, and creative services, the ChizComm team works collaboratively with clients to uncover growth, optimize all consumer touchpoints and amplify the brand message.

Well known for our integrated approach to marketing activity and our extensive and comprehensive understanding of the market and needs of our clients, we are passionate about our work and our commitment to build and deliver plans that drive growth and create brand loyalty.

Strategic Planning

Strategic planning is at the heart of everything we do. ChizComm strategy development starts with an understanding of the consumer and the business needs, and identifying how to connect the two in a meaningful way.  Grounded in insight, we develop a strategy that positions the brand to deliver a consistent message and experience across all consumer touchpoints. We partner with our clients to understand brand essence, brand vision and consumer and market insights through discovery sessions.  Then, it’s our job to help you translate that into a brand story and communications to share with the world. 

Public Relations

ChizComm working relationships with national and local media partners (broadcast, print, digital media) translate into unique opportunities for our clients. Our database boasts Tier 1 mainstream, parenting, lifestyle and news press that we leverage to achieve unmatched impressions and amplification of brand messages. Execution of our PR campaigns play a fundamental role in our 360-degree marketing campaigns and ensure a steady brand presence through tailored media pitches, trade show leadership, media tours, product launches and event planning.  Media training and crisis management services are available.

Media Planning and Buying

There is strength in numbers. As the largest purchaser of children’s media across traditional and emerging platforms, ChizComm Beacon Media ensures that our clients benefit from the unparalleled relationships we cultivate across the TV, Radio, Cinema, OTT, VOD, OLV, Social Media and Digital landscapes.  We deliver comprehensive marketing plans orchestrating a rich media mix that provides added value, flexibility and uncompromising targeting to reach your audiences more effectively and efficiently. 

Your marketing budget works harder for you at ChizComm Beacon Media.  Thanks to our ability to combine our client dollars into one pool that collectively scales, you earn greater buying power and a stronger share of voice.

As the media landscape continues to evolve, we work diligently to be on the leading edge of change, connecting the dots and challenging our partners to deliver the best the market has to offer across linear, OTT and digital media platforms.   Strategy, research, planning, billing, trafficking and buying all under one roof, we work quickly to meet the fast-paced media needs of each of our clients.

Social Media

Social media success requires its own expert marketing mix bringing together the right blend of paid, organic and community content designed to do all things: communicate with your audience, build brand awareness, drive sales and engagement, answer customer inquiries and more. Equal parts creativity and analytics-driven strategy, our team works with some of the best brands in the business, managing more than 100+ brand footprints across social media channels.  

We dream and design innovative, stand-out campaigns and develop custom content in our in-house studio.Our brands are supported 24/7 through community management, customer service and social listening to engage your target and build brand reputation.  With recent changes to social media platforms algorithms, ChizComm also executes paid tactics as a key element of building and reaching targeted audiences and delivering with best in class efficiencies.

Influencer Marketing

ChizComm’s strategic influencer database is exclusively focused on the toy, kid, entertainment and lifestyle space targeting kids, moms and families.  Through our strategic influencer outreach programs, our clients gain access to the most reputable industry influencers using both paid and earned engagement opportunities to generate compelling content that resonates with the target consumer driving consideration that leads to purchase intent.

Creative Services

ChizComm’s in-house studio services our clients’ brand content needs including creative assets for social media, PR, events and other trade marketing.  Design, illustration, animated GIFs, short videos, photography and editing of assets ensure that we have an ongoing stream of creative content that help tell a brand’s story and inspire engagement.  

Events and Promotions

From Times Square launches to Comic Con activations to national tours and chainwide tournament programs, the ChizComm team has experience leading more than 20,000 events. We work with you to identify existing good-fit events as well as design unique owned events to achieve break-through and capture the attention of your audience. We plan, execute and evaluate at all stages to ensure your success.  .

Research and Insights

We are passionate about research. Research drives ChizComm insights when it comes to consumer consumption and behaviour, it shapes our strategic recommendations and it allows us to optimize our paid and earned campaigns.  As a marketing agency as well as a respected media buying powerhouse, we access a variety of tools and technologies to collect analytics, track campaigns, compile data and draw meaningful insights. Our research capabilities allow us to both execute custom research initiatives on behalf of our clients as well as leveraging our tracking reports to inform our recommendations.