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Hunter Products Unveils New and Innovative Lines at Distoy

Australian Toy Giant will be Showcasing their Latest and Greatest at the International Toy Show


May 14, 2018 – Moorabbin, AUS – Building on their immense success in Australia, North America and Europe, Australian Toy Company Hunter Products will be unveiling brand new lines for exhibitors to experience at Distoy in London.


“We are thrilled to be exhibiting at Distoy this year,” said Jeff Hunter, Managing Director, Hunter Products Pty Ltd. “We’ve experienced great success over the past year, not only in Australia with our toy awards, but internationally as well. Game-changing innovations are not created in a vacuum. They require vision, imagination and the ability to see what doesn’t exist today. Innovation is at the forefront of all our products, and we’re excited to see what the future holds for our family-run company.”


Hunter Products won multiple toy categories at the Australian Toy Fair this year, including Doll of the Year, Craft Toy of the Year and Game of the Year. Their international success with the Japanese fashion-inspired Shibajuku Girls and the highly anticipated US launch of ESPN Future Pro proves there’s no slowing down for Hunter Products.


With such a diverse product range, there’s something new for everyone. Hunter Products’ innovative new lines are sure to create buzz at Distoy this year. Visit Room 228 in the James Court Hotel to preview the following:


Tiny Tutus

All aspiring ballerinas will love Tiny Tutus as she dances just like a real ballerina! This beautiful dancing doll will ‘spot’ her head while she spins and pirouettes and shuffles her feet! Playing elegant classical music like a true ballerina and featuring a light up tutu, she can raise her leg up and down and can do the splits too! Tiny Tutus’ line extensions will include a Tiny Tutus Ballet Studio Set which includes an Instructional DVD and Dance Mat, Portable Ballet Barre, Ballet Tiara, and Ballet Tutu. Tiny Tutus will be launching in Spring 2019 with line extensions being released in Fall 2019.


Pawjama Pets

A product so cute you’ll want to adopt it on the spot! Pawjama Pets is a pawesome new plush line featuring pets in pajamas. Playing on the trend of #furbaby, these furry plush are the purrfect bedtime snuggle buddy. Each pet has a different personality and is dressed in a cute pair of pajamas. Six dog breeds will be released this summer to find their “forever home” and another six will be looking for theirs come Fall 2018.




Say Hello to Mallo, the incredible new compound that kids won’t be able to keep their hands off! Mallo’s texture resembles soft marshmallows without the stickiness. With great sensory play value, Mallo is available in a variety of vibrant colors. And here’s something totally new: its silky and smooth texture can be reconstructed with water even when rock hard!


Disney Surprise
Ssssshhhhh…. do you want to know a secret? You’ll need to come closer so I can whisper in your “ear”…. come and check out the latest celebrity trend taking the world by storm! Launching first in Australia, don’t miss the opportunity in Europe!


Bubble Babies

Prepare for cuteness overload! Bubble Babies are the cutest new collectibles around! With realistic, adorable features, these babies are as sweet as they are tiny. At a totally affordable price point, each baby is scented for an elevated collectible experience. Featuring removable clothing and accessories, you can mix and match all the Bubble Babies. Lots of mini-babies your little one is sure to love!


Hide and Seek Sherlock

Play Hide and Seek with Sherlock! Sherlock is a large, soft and cuddly 10” plush that will call out for you to find him. Once your friend, parent or grandparent hides Sherlock, open your eyes and start searching for him! Sherlock comes with an easy-to-use bone shaped remote control. Can’t find him? Press buttons on the bone to hear him call out “Come and Find Me!” and other sounds. When Sherlock is finally found, he will say “You Found Me, You’re so Clever!” Perfect for indoor or outdoor play, Hide and Seek Sherlock is the adorable canine companion for endless Hide and Seek fun. Hide and Seek Sherlock will be launching at Walmart in Fall 2018.

Not only will all of these innovative and exciting products be available to touch and feel, but stay tuned for additional announcements and collaborations as Hunter Products continues to expand their lines.


See all this and more at Distoy from May 28th – June 1st in the James Court Hotel, Room 228.

To schedule an appointment, contact Madeleine Hunter mads@hunterproducts.com.au.


Media Contact
ChizComm Ltd. on behalf of Hunter Products
Stephanie Costabile | scostabile@chizcomm.com | 416.551.0822 Ext. 337