What We Say

Jennifer Wirchansky

Generations! Identify First, Market Second by Jennifer Wirchansky on July 14th, 2020

Generations! Identify First, Market Second For many years we have always heard about “Baby Boomers” and in recent years “Millennials”, but do we really know and understand all the different generations?  Specific to marketing, it is crucial to truly know and...

Adeline Salvador

The Psychology of Colors by Adeline Salvador on July 7th, 2020

Color psychology is the study of how colours influence human behaviour and decision-making. In marketing and branding, color can evoke emotions and affect consumer behaviour. Choosing the right combination of colors can significantly increase brand recognition and influence...

Amanda Lao

PR: Back to Basics by Amanda Lao on June 24th, 2020

Over the last decade the rise of online platforms in the social and digital space has impacted public relations tactics. With new media advances, the question becomes, ‘where does traditional PR fit in the new equation?’  The truth is – PR has evolved alongside the...

Sandra Castillo

Give Yourself the Gift of Time by Sandra Castillo on June 16th, 2020

Does your mind feel foggy? Is it difficult to focus on tasks? Are you having trouble sleeping or keeping a routine? Maybe it’s your business, jobs, relationships, or the current situation in the world causing you anxiety. I know where you're at, I’ve been there.  Finding...

Adam Hopwood

How do Hashtags Even Work? by Adam Hopwood on June 10th, 2020

Ever since 2007, when a Twitter user famously suggested the use of the pound (#) symbol as a way of organizing discussion subjects on Twitter, the hashtag has become an integral part of online business and culture. When used properly, hashtags can be an effective way of building...

Pauline Makk

The Importance of User-Generated Content by Pauline Makk on June 2nd, 2020

Remember when you believed that clothing website when it told you that their denim sizes don’t run small? And then as you were hopping around your room to pull on your new pants, you thought to yourself, “How could I have avoided this and gotten accurate reviews about these...