What We Say

Pauline Makk

The Importance of User-Generated Content by Pauline Makk on June 2nd, 2020

Remember when you believed that clothing website when it told you that their denim sizes don’t run small? And then as you were hopping around your room to pull on your new pants, you thought to yourself, “How could I have avoided this and gotten accurate reviews about these...

Emily Marshall

Creating an Adaptive Content Strategy by Emily Marshall on May 26th, 2020

No matter your sector, connecting with consumers is still a brand's biggest asset and its most delicate relationship. As we continue to work through the pandemic, what brands say and how they say it continues to be scrutinized by the public. Brands have been forced to reevaluate...

Martina Mitchell

Virtual Etiquette: The New Normal by Martina Mitchell on May 20th, 2020

In the post COVID19 era, one thing is sure, our office norms have changed. We might not see  communal kitchen spaces, cramped meeting rooms and side by side desks but that doesn’t mean all we’ll see an end to meetings that “could” have been emails will. Office...

Michael Pierre

Digital Advertising: Past, Present and Future by Michael Pierre on May 13th, 2020

Digital media is growing and will continue to grow Before COVID-19, there were things that we were certain of, 2020 opening day for the MLB was March 26th, Tiger Woods was going to defend his Masters title starting on April 9th 2020 and digital media was going to continue its...

Melissa Mariani

Proceed with caution: PR during a pandemic by Melissa Mariani on May 5th, 2020

“You need to pause and strategize — how can we help clients be relevant, genuinely relevant, at a time when everyone is absolutely terrified.” - Sara Fitzmaurice, Founder and Chief Executive of Fitz & Co. PR Firm The outbreak of COVID-19 has undoubtedly changed...

Haley McGean

Re-Evaluating your Social Media as a Brand During COVID by Haley McGean on April 28th, 2020

Physically distant, but socially connected. COVID-19 has impacted people and the way they do pretty much everything.  With Social media platform usage surging over the last few weeks, it's important for brands to listen to their customers, keep them connected and entertained. ...